BulacanLiving
  • Main
  • About Us
  • Ready to Assemble Cabinets
    • Kitchen Cabinets >
      • Ready to Assemble 120cm
      • Ready to Assemble 150cm
      • Ready to Assemble 180cm
      • Ready to Assemble 210cm
      • Ready to Assemble 240cm
    • Hanging Cabinet
    • Breakfast Nook
    • Kitchen Tall Cabinet
    • Bar Counter
    • Entertainment Console
    • Wardrove
  • Countertop
    • Tile Countertop
    • Granite
  • FAQ
  • Articles

The Red Ocean and The Blue Ocean

1/9/2017

0 Comments

 
Picture
​
We call a bloody business environment a Red Ocean.

Here are examples of how a Red Ocean looks like:


Having started several traditional businesses after retiring from my day job, I’ve learned why most businesses close down or fail to take-off. I thought starting a business thru a small franchise will give me a higher success rate and is also the best way for me to learn the basics. For the first few months, I enjoyed good sale, until someone puts another similar stall beside me. In just a few months, there were several more stalls selling the same stuff. I find it very hard to grow since all of us were competing for the same market,
 
Same thing happen with my boutique. Luckily, although competition is heavy, I was able to survive because of the ideal location I got and low overhead cost, but for the same reason, growth is slow to none.
 
Same with my real estate venture. A year ago, I utilize and find web advertising as a powerful method of prospecting were I get a good number of inquiries everyday that usually end to a sale. But given the growing number of agents learning and competing for good web spots, it has now been transformed into another “BLOODY RED OCEAN” in a very short time.
 
With these Red Ocean experiences, I pondered upon if there is a better way of doing decent business without getting slaughtered and with that search, I stumbled upon a great new school of thought which is the Blue Ocean.

Picture
Here are the six principles of the Blue Ocean Strategy:
1. Reconstruct market boundaries thus making competition irrelevant, and an impenetrable market possible.
2. Focus on the big picture, not the numbers
3. Reach beyond existing demand.
4. Get the strategic sequence right,
5. Overcome organizational hurdles, and
6. Build execution into strategy.
.


If you want to be in business this days, which ocean do you want to swim?



Products You Maybe Interested:
Semi Modular Kitchens
Picture
Breakfast Nook
Picture
0 Comments



Leave a Reply.

    Picture
    About the Author:

    Rene Bernardo is an entrepreneur involved in the production of high quality  kitchens and home interior needs. 
    He love to share most life's lessons by writing short articles both in websites and social media. You can follow him on https://www.facebook.com/renato.bernardo.7/ and Youtube  channel https://www.youtube.com/channel/UC1agaPg0Q4RY7bWYCmmVEcA



    ​

    Archives

    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    July 2022
    May 2022
    November 2021
    September 2021
    August 2021
    July 2021
    February 2018
    January 2018
    December 2017
    September 2017
    February 2017
    January 2017
    September 2015
    May 2015
    April 2015
    March 2015


    Tired of the old messy traditional kitchen? Check this:
    Picture
    Picture
    Picture
    Picture
    Picture
    Picture
    Picture
Powered by Create your own unique website with customizable templates.