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With the little money I had, the first question on my mind before is: "Should I invest my hard earned money on rental properties"? Here are some actual examples that I used as basis of my decision not to do it at this stage. 

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​There are people who will give us advice on anything.

In business specifically, having the right information is crucial; this can make or break your endeavors.

So how do we know if we are taking the right information from the right people? Simple, Just identify the types of people where we get the information.




Here are the three types of advisers:

1. Those who have never done it.
2. Those who have done it and failed.
3. Those who have done it and succeeded.

As the saying goes' If you want to learn to fly an airplane, who do you go to? 

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We call a bloody business environment a Red Ocean.

Here are examples of how a Red Ocean looks like:


Having started several traditional businesses after retiring from my day job, I’ve learned why most businesses close down or fail to take-off. I thought starting a business thru a small franchise will give me a higher success rate and is also the best way for me to learn the basics. For the first few months, I enjoyed good sale, until someone puts another similar stall beside me. In just a few months, there were several more stalls selling the same stuff. I find it very hard to grow since all of us were competing for the same market,
 
Same thing happen with my boutique. Luckily, although competition is heavy, I was able to survive because of the ideal location I got and low overhead cost, but for the same reason, growth is slow to none.
 
Same with my real estate venture. A year ago, I utilize and find web advertising as a powerful method of prospecting were I get a good number of inquiries everyday that usually end to a sale. But given the growing number of agents learning and competing for good web spots, it has now been transformed into another “BLOODY RED OCEAN” in a very short time.
 
With these Red Ocean experiences, I pondered upon if there is a better way of doing decent business without getting slaughtered and with that search, I stumbled upon a great new school of thought which is the Blue Ocean.

Here are the six principles of the Blue Ocean Strategy:
1. Reconstruct market boundaries thus making competition irrelevant, and an impenetrable market possible.
2. Focus on the big picture, not the numbers
3. Reach beyond existing demand.
4. Get the strategic sequence right,
5. Overcome organizational hurdles, and
6. Build execution into strategy.
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If you want to be in business this days, which ocean do you want to swim?