Branding is Power. Most entrepreneurs work to build a business, but FEW actually build a BRAND. When you build a brand for your business you are creating two distinct assets. Whether you realize it or not, your brand can be many times more valuable than your business. For example, Coca-Cola’s brand is far more valuable than all its bottling plants, equipment, and capital goods worldwide.
Your product may be very similar to your competitor, but if you build a brand people trust and connect with, your brand becomes your NUMBER ONE selling tool.
Inside every great brand is the heart of the entrepreneur who started it all. It is the values that the entrepreneur holds dear. If the heart is not protected, the brand soon dies. This is why so many brands die when the entrepreneur sells the business to someone else.